Yes, after months of consultations with its commercial agent IMG and design house WiteKite from Sydney, the IRB has finally unveiled what it has been wasting its money on:
Wow... a radical departure, then, from the old logo:
According to IRB Chairman Bernard Lapasset it was "time to refresh the look and feel of the tournament," and the new design "brings a fresh perspective."
Err... how, exactly?
The next step, apparently, in the look and feel of Rugby World Cup 2011 is the development of a country relevant script that will designate New Zealand as the host country for 2011 (possibly by adding the words "New Zealand" somewhere, perhaps). This will, we're told, be unveiled later this year.
Can't wait. Have they really nothing better to do?