All very laudable you might think, and the campaign's tag line - New town. New team. New mates. Same game - Find out where you fit in - has a certain ring to it, but John Birch of the Letchworth Girls Blog makes the very valid point that the imagery used to support the campaign is hardly inclusive.
"Have a look at the main graphic," he says. "Who is playing, and who is watching?
"It is...jaw dropping that a major sporting authority could launch a campaign with such non-inclusive imagery. It only takes a few minutes to look around other sports - say football and cricket - to find the way in which they seem to go out of their way to include women and non-white faces. This amazing image just says 'rugby - white, rural, middle-class males need only apply.'
"And its a shame really because underneath this fantastically inept cover is an initiative that is actually quite a good idea."
Personally I doubt this was intentional on the part of the RFU, but it does highlight how much attitudes still need to change.