England Rugby Supporters - what on earth are you playing at????
You went out in your thousands in 2007 and bought the horrendous ketchup swish kit and now, according to the RFU, sales of England's new purple kit have outstripped all previous records.
41% of replica shirts sold during the autumn internationals were purple and, on the day of the abysmal showing against Argentina, nearly 70% of all shirt sales at Twickenham involved the purple kit.
"It's an all-time record," burbles CEO Francis Baron, and why shouldn't he - the gullible masses have once again fallen for the most blatently obvious marketing bollocks.
PLEASE STOP BUYING THIS KIT - all it does is encourage greed and avarice and yet more horrendous abominations masquerading as England rugby kit. Even if the team is hopeless, the national team's shirt must mean something, surely?