Apparently both the home and away kit have been created "with the English rose at the heart of the design using a pixelated image of the iconic rugby emblem."
The home shirt, we're told, has a "classic look" while the away shirt "offers fans a livelier look to match the entertaining atmosphere at the London Sevens." Seriously.
And, having quaffed their fill of creative juice, those same marketing gurus have launched a ‘Home or Away’ campaign to ask fans to pledge their allegiance to the home or away shirt.
Sadly I suspect that there's no opportunity to choose a "sorry, both kits look shite" option.
No doubt this will fall on deaf ears, but please, please, don't encourage these idiots by taking part in this cynical campaign or by spending your hard-earned cash on this tat.