Tuesday, 17 April 2018
Some 16 days late for April Fools’ Day, Bristol Rugby has announced that, having allegedly spent the best part of the last 18 months carefully considering “how best to shape its long-term future”, the answer is, apparently, for the the club to become known as the Bristol Bears with effect from 1st June 2018.
Owner Steve Lansdown says that he wants to “shake up the status quo”, although what he has against the masters of the three-chord boogie is anyone’s guess.
In being so innovative, Bristol Bears will join Exeter Chiefs, Sale Sharks, Worcester Warriors and Newcastle Falcons in the Premiership as clubs whose names have no bearing whatsoever to their location, traditions or history.
Meanwhile there is an account director at a marketing agency somewhere laughing all the way to the bank...