Friday, 10 May 2019

Rugby World Cup - Beer Warning


I was quite amused by reports earlier this week that the Rugby World Cup 2019 organising committee has warned bars and restaurants in host cities in Japan not to run out of beer during the tournament later this year.

Forget the rugby, a beer shortage during the Rugby World Cup would simply be the biggest of PR disasters.

There are, reportedly, bars and restaurants in Japan who entice customers in with all-you-can-drink ‘nomihoudai’ deals. Whilst I’m sure that this would normally work as a marketing strategy, the average rugby fan rarely needs enticing into a bar and for most this would undoubtedly simply be treated as a personal challenge…

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