Many make the point that such intransigence jeopardises the future of such a commercially lucrative enterprise as the Lions.
My point is this: if the Lions is so commercially lucrative then the answer is relatively simple. Either:
- simply make Premiership Rugby a financial offer they can't refuse; or
- demand that the host nation (in this case South Africa, but it applies equally to New Zealand and Australia) - who benefit hugely from the income generated by more than 30,000 travelling fans - create a tour itinerary which allows for sufficient preparation time.